News, updates, insights for business owners interested in developing their personal media brand.
The most common fear business owners whisper to me is this: "I want to sell my product or service. But I don’t want to be, you know… [eyes dart left, then right] "salesy."
I would do it differently. It was 2019 when I sent scores of “seeking‑new‑opportunities” emails -- my first job search in a decade. If I had to do it again, I wouldn't worry so much about the damn resume.