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News, updates, insights for business owners interested in developing their personal media brand.

And Then the Story Clicked

And Then the Story Clickedby: Jim Thompson

There’s a temptation to believe your message must come first. Explain the value, features, benefits. But the truth is simpler: If they don’t trust you, they won’t hear you.

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And Then the Story Clicked

Overcome your fear of the 'S' word

Overcome your fear of the 'S' wordby: Jim Thompson

The most common fear business owners whisper to me is this: "I want to sell my product or service. But I don’t want to be, you know… [eyes dart left, then right] "salesy."

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Overcome your fear of the 'S' word

If I had to look for a job today

If I had to look for a job todayby: Jim Thompson

I would do it differently. It was 2019 when I sent scores of “seeking‑new‑opportunities” emails -- my first job search in a decade. If I had to do it again, I wouldn't worry so much about the damn resume.

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If I had to look for a job today